Glasgow Design Agency, Branding, UI UX, Web

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Evolving Brand Design and Strategy in 2024

Brands in 2024 must prioritize purpose-driven initiatives, moving from minimalist to maximalist aesthetics, and adopting eco-friendly practices. Authentic communication, innovative visual elements, and experimental strategies are crucial. Additionally, brands should focus on regenerative branding, retro aesthetics, customized experiences, and employer branding to successfully engage audiences and attract talent.