Are you looking for the 50 best design trends of 2024. Look no further! We have compiled an extensive list of the top trends in 2024
1. Natural materials
Sustainability goes beyond simply selecting eco-friendly materials, it’s about infusing designs with a deep connection to nature. This trend’s charm lies in its natural aesthetics and Graphic designers increasingly draw inspiration from the world’s organic beauty, crafting visuals that resonate with the serenity and authenticity of the great outdoors.
Packaging is evolving towards cleaner, earthy designs emphasising recycled materials and eco-conscious color palettes. Brands are no longer just packaging products; they’re weaving visual narratives that engage conscious consumers. This trend underscores graphic design’s potential as a powerful medium for celebrating the environment, showcasing a society that seeks to unite aesthetics and ethics in a harmonious way.
Over here at Jukebox, we have some lovely natural materials to choose from for your next printing project. Specialty options such as Cotton, Cannabis, 100% Recycled and Kraft are just some of the materials you could consider.
2. Bold minimalism
Minimalism, a timeless and enduring graphic design trend of 2024, will probably never go out of fashion. This “less is more” philosophy has been gaining even more prominence recently. In this approach, every element in the design serves a purpose, stripping away the unnecessary to reveal the essence. Minimalist designs are characterized by clean lines, ample white space, and an uncluttered aesthetic.
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3. Pixels
How to emphasise your brand is modern, innovative, and maybe even a bit futuristic? Maybe not the most innovative way of doing this but the use of pixels is something we’re seeing more and more of nowadays. These tiny, square building blocks of design are taking on a new life and purpose, offering a unique blend of nostalgia and modernity. The art of using pixels is no longer confined to retro video games as it’s now a creative choice for web design, animation, illustration, and branding.
Instead of solely using pixels of a small size as we’re used to, the use of these elements has been scaled up in some projects, resulting in a surprising aesthetic.
4. Utilitarian design
Utilitarian design is all about functionality. This design trend has still been gaining popularity this year as we move into an increasingly digital world. With so much of our lives taking place online, it’s important for websites and apps to be easy to use and navigate.
Utilitarian design is focused on simplifying user experience by removing unnecessary elements. This can be achieved through minimalism, clear navigation, and easy-to-understand content.
Designing something in this style immediately creates a certain solidness and trust in the quality. Elements are recognisable elements and used by vehicles, tools, and manuals. While it’s not comparable with skeuomorphism, it certainly has some similarities as it’s translating the product to another medium by using the same elements.
5. Fluorized
The graphic design trend in 2024 is all about embracing vivid and energetic colour palettes, creating a visual feast for the eyes. Whether it’s web design, branding, or print materials, designers are infusing their creations with colours that demand attention and create a lasting impact.
Vibrant colours like fluorescent yellows, blues, oranges, and greens are taking center stage, making designs stand out in a fresh, modern way. The use of striking colours is all the rage now, so in 2024, it’s all about letting your designs speak loudly and vividly, using colours to tell powerful visual stories that leave a memorable mark.
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6. Doodles
These hand-drawn, often whimsical, and spontaneous illustrations add a touch of human personality to brands. Doodles infuse designs with a sense of authenticity as if the artist’s hand is still at work. From the margins of notebooks to the digital canvas, doodles invite playfulness and creativity into design.
They can be subtle accents or take centre stage, depending on the message and mood. This trend is an echo of the never-ending charm of handcrafted styles in a world dominated by digital precision. Doodles remind us that design doesn’t have to be rigid; it can be spontaneous, free-spirited, and highly engaging. As we journey through 2024, be ready to embrace this design trend of the unpretentious and endearing world of doodles and other hand-drawn illustration styles, where every line drawn is a unique stroke of imagination and character.
7. Modern natural
This style of design has become even more popular throughout the years. Earthy tones, handmade illustrations, and characteristic typography. Just some of the main elements of the modern natural that bring you closer to nature than most other styles do. It works great for organic products and businesses that care about the planet and conveys a certain honesty about the company.
8. 3D design
In 2024, the 3D graphic design trend will take the spotlight again, and what makes this design trend particularly noteworthy is the accessibility it now offers, thanks to tools like Adobe Illustrator’s “Inflate” feature, which was launched just last year. The thing is, a trend can only be as popular as how many people master that craft. Years ago, creating even a simple 3D element was reserved for experienced 3D designers with professional software.
9. Gradients
Gradients are making a bold comeback. This graphic design trend is all about seamlessly blending colours from one shade to another, creating mesmerising transitions that add depth and dimension to designs. Gradients are versatile, lending themselves to a variety of applications, from backgrounds to typography and logos.
Gradients are the perfect way to spice up your backgrounds instead of going with a plain background colour. The visual of a gradient is so strong and recognisable that it can even be a main element in your brand identity. So, whether it’s a subtle fade or a striking colour shift, expect to see gradients adding an extra layer of visual intrigue to design projects in the year ahead.
10. Brand illustrations
This graphic design trend marks a transition from overused, characterless stock photography and stock visuals, and it’s a testament to the power of personalised and unique images. Brands are creating bespoke illustrations that not only convey their values and personality but also form a more authentic and relatable connection with their audience. These brand illustrations are versatile and adaptable to various mediums, from websites and social media to packaging and advertising, bringing a sense of consistency to the brand’s visual identity.
As we’ll probably see even more in 2024, this trend highlights the importance of visual storytelling and individuality in branding, offering a refreshing change from generic visuals and embracing the art of bespoke illustrations to express the heart and soul of a brand.
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11. Fancy printing
As the world becomes increasingly digital, there’s a renewed appreciation for the tactile and tangible. This trend is all about exploring innovative and traditional printing methods to create designs that engage the senses. From letterpress to the art of foiling and embossing, designers are pushing the boundaries of what’s possible on paper. Using special materials such as cotton, kraft, triplex and many more are bringing brands the character they’re looking for and making their prints different from the rest.
These techniques add depth, texture, and an element of craftsmanship to designs, creating a unique and memorable experience for the audience. It’s a reminder that, in our digital age, the art of print is far from obsolete. Instead, it’s a way to stand out in a world of screens, creating designs that are not just seen but also felt and remembered. As we journey through 2024, expect to see a delightful marriage of cutting-edge technology and timeless craftsmanship in graphic design. You know where to find us for all your printing needs.
12. Serifs
While not technically a visual style on its own, serifed fonts have taken centre stage in the graphic design trends of 2023 and will become even bigger in 2024, Mayor brands are still moving away from traditional sans-serif fonts and are looking for a bit more character.
This shift could be seen as a solid response to all the sans-serifs that became the go-to decision for many brands in the past and it even became a meme of all the brands that “lost” their identity and gave in to the trend that was called the sans-serif.
